Enterprise Sales Strategy 101

Enterprise, also known as ENTREPRISE, is a generic term for a corporation, but itā€™s most commonly associated with entrepreneurial enterprises. There are several common types of entrepreneurial enterprises, with the most popular in the U.S. including: sole proprietorship, partnership, corporation, LLC, and business trust. In some cases, an individual may decide to start an ā€œenterpriseā€ on their own, without naming others as partners. A sole proprietorship is one in which the only owners are the sole proprietors; partnerships have two or more owners, while corporations are unincorporated legal entities that have chosen to form a corporation for tax purposes. Business trusts are another common type of venture.

How can you tell if an enterprise is an enterprise? To answer this question, look at the structure of the entity. In a sole proprietorship, there is only one entity, the owner. In a partnership, there are two or more entities, each with varying responsibilities and privileges. Finally, in a corporation, everyone has a seat at the table, although the corporation itself does not carry any weight at the table.

SMB is an acronym for ā€œsocial media marketingā€ and a very important part of a successful enterprise. SMM involves building and maintaining strong relationships in order to attract and convert new customers and clients. Many businesses use social media as a tool to engage customers and drive traffic to their websites, as well as to build brand awareness. Therefore, the mindset required for an SMM strategy is multifaceted, as itā€™s important to engage customers and potential clients on multiple platforms and in multiple locations.