What is enterprise? Many of you may know what it is but what does enterprise mean and how can you apply its meaning to your business? The definition of enterprise is: “A human endeavor designed to meet the needs of the community or other entities”. Put simply, an enterprise is an attribute of a person or an organisation that:

Put in simple terms, an enterprise is an individual’s willingness to: Take risks to gain wealth. Show initiative to meet new challenges. Take risks to be successful. Make things happen on their own. The key enabler of enterprise, however, is the self-service transactional sales model. The reason why enterprise customers prefer this model to all others is because it allows them more choice and enables them to take control of their transactions rather than having to rely on salespeople who report to them.

So why do so many different people and organisations prefer enterprise software? There are many different reasons. But perhaps the most important reason is that the enterprise software market offers large organizations the ability to manage their resources in a way that was not possible with smaller teams and fewer people. Small teams are often made up of less capable members whose only job is to do the basic work, and these people cannot be trusted with complex tasks such as creating enterprise applications. On the other hand, large organizations need a group of highly competent people who can handle the larger and more complex projects that usually require more people.